I’m a designer with over ten years experience running a small design and development studio. As an avid learner, I enjoy participating in all facets of the design process and continually explore new methods for delivering better user experiences.
Founded the studio to further explore the application of design thinking to a broader range of solutions and recipients. LaCroix Design Co. in its beginnings was focused mainly on traditional illustration, branding and print design. Today, it has evolved into a studio that designs and develops web and mobile experiences.
Operating as a small studio fosters close collaboration as well as a venue for learning and experimenting. This process involves turning client ideas into an actionable roadmap, prototyping concepts through various methods, contributing design solutions within a development environment and collaborating with version control. Operating as the sole designer within the organization requires overseeing the creative direction of all projects from conception to shipped product.
Served part-time as an adjunct professor developing and delivering curriculum for the design program. This provided an opportunity to develop a more meaningful dialogue on design while providing constructive critique to students. Professor ratings for these classes were some of the highest for the university despite a demanding curriculum.
Assisted in launching a full-service branding and merchandising company for clients in the music industry. Responsibilities included the acquisition of new clients as well as management of all product and branding initiatives from start to finish. Directing all creative endeavors for the company also involved vetting and project managing a team of freelance designers.
Initially responsible for project management of developing a new income stream through e-commerce for the merchandising company which serviced the music industry. Over time, art direction of branded merchandise, overseeing the production of all products and managing of a team of freelance designers were also added to the list of responsibilities. This opportunity required being involved with every aspect of the music merchandising process, from product inception to final sale.